Updated Agenda -- 27 March 2006

FatWire EMEA Customer/Partner Conference 2006
April 5-7, Lisbon

SUBJECT TO CHANGE


Wednesday, April 05 – “Partner Day” – 0930 to 1830

900-930 Badge Pick Up and Reception

930-940 Welcome and Conference Notes

940-1020 From Selling Content Management to Selling Business Solutions – Claude Cosson

1020-1040 FatWire, Market Demands, and the Competitive Landscape – Tim Walters

1040-1100 Coffee Break

1100-1130 Learning From Recent Wins and Losses & Partner Best Practices

1130-1200 Discussion of Available and Needed Field Sales Tools

1200-1230 Vertical Initiatives: Travel, Telco, eGovernment

1230-1400 Lunch

1400-1430 Co-marketing and Lead Gen Initiatives: The "Vienna Day" Example

1430-1515 “InSite Templating” and the Pre-Sales Engagement

1515-1600 Review of the new The New Demo Site and the Business User Demo

1630-1700 Coffee Break

1700-1730 Content Server 7.0 and the Product Roadmap

1730-1800 Understanding Delivery Options: Satellite Server and Portal Servers

1800-1830 Implementation Case Study: Video On Demand

1830- 1900 Localization Services – Translations.com

1900-1930 Cocktail Reception for Partners and New Arrivals

2000+ Group Dinner for Partners and New Arrivals


Thursday, April 06 – “Customer Day” – 0930 to 1830

900-930 Badge Pick Up and Reception

930-940 Welcome and Conference Notes

940-1010 Where We Are Now: FatWire Update – Claude Cosson, Senior VP International

1010-1040 Where We Are Going: FatWire Strategy – Mark Fasciano, CEO and Founder

1040-1100 Coffee Break

1100-1130 eCommerce In The Age of the Empowered Consumer

1130-1200 Customer Presentation: Creating a Unified Global Platform

1200-1230 FatWire Presentation: Business Value of the new FatWire Analytics

1230-1400 Lunch

1400-1430 Customer Presentation: Creating a White Label Content Platform for Banking

1430-1500 Customer Presentation: Benefits and Challenges of the CS 6.3 Upgrade

1500-1530 Customer Presentation: Comparing Approaches to Similar Business Demands – Dutch Rail and Danish Rail

1530-1600 Customer Presentation: Portal and Personalization at SpareBank

1630-1700 Coffee Break

1700-1730 FatWire Presentation: CS 7.0 and Beyond – Product Strategy and Roadmap – John Murcott, Senior VP Products and Engineering

1730-1800 Open Discussion on Product Development with FatWire Executive Panel

1800-1830 Content Server Hits the Road –The Norwegian Road Authority

1830- 1915 Cocktail Party -- Sponsored by Translations.com

1930 Group Dinner

2100+ Optional group visit to Bairro Alto in central Lisbon


Friday, April 07 – “Technical Day” – 0930 to 1530+/-

NOTE One-on-one meetings with FatWire executives can be scheduled throughout the day on Friday. Contact tim.walters@fatwire.com for more information or to schedule a time.

900-930 Satellite Server / Portal / Caching

930-1000 6.3 New Tags (Maps and Dispatcher features)

1000-1030 URL Assemblers – (Search friendly URLs)

1030-1100 Coffee Break

1100-1130 The “FirstSite” framework as the foundation of new sites.

1130-1215 InSite Templating – Dynamic Management of Look-and-Feel via Page Components

1215-1300 Technical Overview of the new FatWire Analytics product

1300-1400 Lunch

1400+ Technical Discussion – Open Forum – Agenda to be determined by participants

February 15 -- Update #1 Email

Dear FatWire Customer or Partner –

We are pleased to announce that the 2006 FatWire EMEA User Conference will be held April 5-7 at the Solplay Aparthotel near Lisbon. Thanks to your support, we continue to expand and enhance the User Conference. This year we’re extending the technical sessions and adding a full day (April 5) specifically for FatWire Partners.

Focus On Users
The User Conference is your opportunity to trade insights, tips, and tricks with other users of FatWire content solutions. In numerous and frank discussions with customers, partners and FatWire employees, you can learn about the innovative content strategies of others, promote you own successes, and discuss common problems. We will also present detailed updates on FatWire strategy and product development, including Content Server version 6.3, the brand new FatWire Analytics, and the many innovations that will appear in version 7.0.

Praise For The 2005 Event
"Let us first thank all of you guys at FatWire for a great conference. The location was splendid, as were the arrangements in total. . . .It was a rewarding conference for us, especially to hear your other customers' presentations about their utilization of Content Server. That gave us some insight and a couple of new ideas. We are already looking forward to the 2006 conference!"
-- Marcus Leander, "3" Sweden

"I enjoyed the conference a lot. I think that it has been very positive, and I hope to attend next year too. Congratulations!"
-- Juan Pedro Ruiz Luna, Vass

Of the attendees surveyed in 2005, 100% said they would attend again and 100% said they would recommend the event to other customers and partners.

Help Us Build The Best Agenda
Past presentations have included:
- Wienerberger on multi-site, multi-language projects
- Dyrup on managing a site redesign
- Generali on knowledge and document management with Content Server
If you would like to make a presentation, or if you have specific areas you would like to see addressed, please contact tim.walters@fatwire.com.

Return Of The Roundtable
Combining the best of past events, we plan to add industry roundtable discussions to the customer presentations familiar from 2005. These could include:
- “Out On The Edge with Travel Sites” Web initiatives in the ultra-competitive Travel and Tourism industry are leading the adoption of techniques and strategies – Ajax, cross-channel sales campaigns, closed-loop targeted marketing, and “Web 2.0” – that will soon enough become widespread.
- “From Bulletin Board to My.Gov” FatWire’s government and non-profit customers stretch from Iberia to Russia, and include some of the largest citizens’ portals in Europe. Government sites are often perceived as dusty document repositories. On the contrary, many government portals are now dynamic, highly personalized, and community-driven – and offer many lessons about building and maintaining visitor loyalty.

Welcoming Partners
As a partner-centric business, FatWire values and relies upon our many excellent partners. The first day of this year’s event will be dedicated to business and technical sessions specifically for the partner network. We’ll cover market trends, competitive positioning, sales strategies, product roadmaps, integration best-practices, and much more. If you would like to make a presentation at the partner sessions, or have suggestions for coverage areas, please contact me.

Tentative Event Schedule
Wednesday, April 5 (9:00 to 18:00): Partner Day: Business and technical sessions for partners only
Thursday, April 6 (0900 to 1800): Customer presentations / Business-oriented sessions
Friday, April 7 (0900 to 1500): Technical-oriented sessions for customers and partners / one-on-one meetings with FatWire executives

(Partners are of course encouraged to attend on Thursday and Friday as well.)

Who Should Attend
Business and IT management, marketers, site owners, and developers from both customers and partners.

Venue and Meeting Details
The Solplay Aparthotel is a premium four star property located 10km north of the Lisbon airport in Linda-a-Velha. Solplay was the base for the English football team during the European Championships in Portugal in 2003. It’s called an “Aparthotel” because every room has a fully stocked kitchen – as well as a large balcony.

As always, there is no conference fee, and FatWire will provide all meals associated with the event. Attendees will need to cover airfare, accommodations at the hotel, and incidental expenses. The discounted guest room rate is 80 Euro for a standard room (i.e., a studio apartment), and 115 Euro for a one-bedroom apartment (125 Euro for double occupancy). Attendees may extend their stay through Friday and Saturday nights at the conference rate.

Register Now
Space is limited. Please register and reserve your rooms as soon as possible. To register, simply send an email with name, title, and email/phone number for each attendee to tim.walters@fatwire.com. You can reserve your room(s) by calling or faxing the Solplay Aparthotel at the numbers below. Please specify that you are with the FatWire event to receive the conference rate.

Solplay telephone: +351 210 066 000
Solplay fax: +351 210 066 199

With warmest regards,
Tim Walters

December 29 "Save The Dates" Announcement

Dear FatWire Customers, Partners, and Friends -
We are pleased to announce that the 2006 FatWire EMEA User Conference will be held April 5, 6, and 7 (Wednesday through Friday).

After the success of the 2005 conference in Barcelona (100% of the surveyed attendees said that they planned to return and would recommend the event to others), we look forward to an even more productive and beneficial event in 2006.

In response to your suggestions, we will make two noticeable changes this year. First, we hope to avoid parallel business and technical tracks, so that no one will have to miss a session. Second, we have extended the event to 3 days, in order to have one full day specifically for partner sales and technical training.

The conference organization will be:
Wednesday, April 5: Sales and technical sessions for FatWire partners
Thursday, April 6: Customer presentations and related business sessions
Friday, April 7: Technical sessions for customers and one-on-one executive meetings
Partners are of course very welcome to attend the customer sessions. The conference will close by mid-afternoon on April 7 to allow for return flights.

We will announce the venue and provide more details in early January. [Well, almost! -- tw] In the meantime, please mark your calendars. Also, if you would like to be considered for a presentation, or have other suggestions for the agenda, please contact me at your convenience.

On behalf of the entire FatWire family,

Best Wishes For The New Year

Tim Walters
Director, International Marketing and Strategy
FatWire Software
+49 228 969 1929
+49 173 52 55 451 (m)
Tim.walters@fatwire.com

Candid Comments About Last Year's Event

"Let us first thank all of you guys at FatWire for a great conference. The location was splendid, as were the arrangements in total. . . .
It was a rewarding conference for us, especially to hear your other customers' presentations about their utilization of the Content Server. That gave us some insight and a couple of new ideas.
We are already looking forward to the 2006 conference!"
-- Marcus Leander, "3" Sweden

"As I already told you in Barcelona, I enjoyed the conference a lot. I think that it has been very positive, and I hope to attend next year too. Congratulations!"
-- Juan Pedro Ruiz Luna, Vass

Of the attendees surveyed in 2005, 100% said they would attend again and 100% said they would recommend the event to other customers and partners.